TomTom:Get It

The TomTom brand was looking to grow their overseas audiences by putting the spot light on their fitness watches. We approached them with a “Get It” campaign concept in which customers would be further enticed to make TomTom part of their health and wellness journeys.

Customers earn a reward like race entries or activity passes though purchase. However they would be rewarded for their activity as well. By tracking their goals, users would be able to earn more rewards through their progress.