E-blast which leads to a blog on how brands can understand and win over the Millennial market. The composition features TLC's trademark characters dressed up as Millennials enjoying the many rewards provided by TLC.
TLC MARKETING PIECES
A collection of marketing e-blast graphics/DM pieces for TLC Marketing -- who specializes in creating experiential reward campaigns for countless brands. These various email/web graphics used the company's branding elements and served as lead generating tools and expand the presence of the agency’s U.S. market.
Panels for a GIFs sent to retail brands. It loops from a shopper looking for vacation/beauty/health items to the same shopper being transported to a correlating reward experience that TLC can offer.
A straightforward e-shot aimed at automotive brands. It shows what rewards/experiences a brand's customer can be driven to with a TLC reward campaign.
Word search DM Piece sent to potential contacts. If one were the figure out the number of rewards hidden, they get a prize. The border around the word search portion was hand drawn, then vectorized.
A four panel comic style strip that accompanied a blurb. The first 3 illustrate how some products can be all talk with their brand positioning. The humanized "products" are being depicted as obnoxious individuals that are "all talk" -- from chatting loudly in a train, to taking a date for a cheap dinner, to driving around in a YOLO vanity plate. However when they are rewarding their customers, they become credible and sincere.
Discounts are recognized as an enemy to experiential rewards. Here TLC Marketing wanted to illustrate how discount stickers not only devalue a product but are obtrusive to a product's aesthetics as well.
In this “Re-opening” Campaign, we reached out to brands looking to get on their feet from the effects of the COVID crisis. With the world looking to re-open, we used cheeky imagery to show scenarios of their customers looking to pick up the pieces. And to help them do so, brands can bring them experiences like beauty rewards, wellness sessions, and activities to name a few.
We took note of brand anniversaries and designed cards inspired by their look, feel and legacies. These birthday wishes were then sent to their respective marketing managers, along with a blurb of how we can partner up. Shown here are cards we made for Kellogg’s and Barbie.