OLYMPUS: FLY WITH EM5

Creative work for Olympus' promotion for their E-M5 Mark II Camera. The visual identity was created for the pitching stage and was 100% approved for the actually promotional creative.

Customers who purchased the product got to enjoy a free domestic flight. The rationale for the reward was to entice customers into taking their camera with them on their excursions. The composition combined the product shot with imagery of different places in the United States (which were flipped through on the microsite loading screen). The key imagery was also used on promotional materials.