JCP LookBOOK

JCP wanted to kick off their Spring and Easter collection with a press release. They commissioned a digital sneak peak of some of their products featuring some of their influencers.

Among the challenges was the fact that the client was inspired by party invitations. Further more their Spring collection had a handful of different visual identities. The solution here was to combine all the colors to create a palette that captures the spirit of their collection without looking too playful.