HOT DISH ON DEMAND
This reward promo was pitched to one of the U.S.’s biggest satellite providers. Subscribers would be able to enjoy a free pizza with every monthly movie on demand purchase. Several “movie poster” adcepts were created which parody different film genres. The movie posters would also be incorporated in promo communication such as direct mail and emails.
Customer email featuring one of the “movie poster” adcepts.
Pizza themed parodies of famous film quotes for social media.
Refrigerator magnet calendar to remind customers when they are due to receive their free movie.