RU College Football Deal

The chocolatey peanut buttery cup brand was on its way to releasing a new football shaped variation of their delicious candy treat. As part of their launch they started a PR campaign in which they signed dozens of athletes named “Reese” to NIL deals. They also wished to gift them with a branded blazer, min-fridge, chain and cup-shaped cuff links.

We were tasked with designing and mocking up the swag as well as developing press realease content such as one-pagers and branded boxes with the new product enclosed.

Tackle Your Sweat

This “buy and get” promotion was pitched to a major deodorant brand. Consumers would be treated to a football ticket discount just for buying the product. The overall look and feel was inspired by the product’s current branding. The promotion collateral would include web and inshore communication, social media posts, sweepstakes contests, and game giveaways.