ENTERTAIN YOUR SENSES

We went to Entenmann’s with a campaign in which their customers can receive one of three rewards to enjoy with their families. Customer who purchased Entenmann’s products can choose to get an Activity Pass, Event Tickets or Movie Download.

For the campaign’s branding we turned different Entenmann's treats into character and depicted them enjoying fun activities as a family. Illustrations were made for the characters, patterns and key art which was used on the redemption microsite and packaging.

As an add-on we created a sweepstakes game in which participants can play hoops and possibly win a trip to Orlando.