Campaign proposal in which we borrowed Aleve’s “Pain Happens” anthem and gave it a more positive take. Here, consumers can enjoy a Health & Wellness reward with purchase. Below we showed what the promotion would look like on store displays and shelf blades. On the right is live banners that were created for the promotion.
BAYER CAMPAIGN CONCEPTS
Several concepts presented to Bayer and it’s brands Aleve, Midol, Bayer Aspirin and Alka-Seltzer
Campaign idea for the iconic Aspirin brand. Since one of the primary uses of the drug is to promote heart health, we created a link between use of the product and being able to further enjoy the things you love with the people you love.
Taking Midol’s new branding and creating adcepts where women can still enjoy music, fitness and online learning.
In this proposed promotion, customers can enjoy a choice of 3 rewards with purchase. We used the brand’s effervescence as a visual to support the imagery. Here we show what the promotion could look like on sell-in sheets, tearpads, and FSI mockups to show awareness tactics for the promotion